Los Wild Ones is a feature-length documentary that focuses on an L.A. based indie record label and the rockabilly subculture it specializes in. The film documents the lives of the, mostly young Hispanic, artists signed to Wild Records and label head Reb Kennedy. Through their highs and lows, the film shows how this unconventional record label has really become one big close-knit family.
This is a film that pleasantly surprised me. The artists documented are legitimately interesting and likeable people, each with their own strengths and flaws. Music is the thing they all have in common, with the artists often residing in more than one band at a time. They all do it because they enjoy making music and playing for the small subset of people that will listen and come to their shows. The artists have someone who believes in them; that someone is Kennedy. Kennedy has an interest in his artists’ succeeding, not only because of the money, but because of the relationships he has formed with each of them. Most of the artists are not able to commit 100% to the music because they hold day jobs in order to stay afloat. If it wasn’t for Kennedy, they would have never gotten the opportunity to travel outside the U.S. to do what it is they love.
The film also tackles his hesitation towards transitioning into the digital world and releasing tracks to iTunes, a major change from the vinyl records he still produces. The film’s story left me not only emotional, but had me pulling for the artists who I feel deserve nothing but success.
Is Los Wild Ones essential REEL Indie viewing?
Yes. I feel like people interested in the music industry or people looking for something different would really enjoy this film. It gives you a look into the 1950s rockabilly subculture that is still in demand by a small group of people around the world.
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